ECIS 2011 Fall 主题 创 • 赢

过去2-3年中，中国的电子商务获得了高速的发展，行业规模不断扩大，产业形态日新月异。在此背景下，理性地回顾对于更好地前进意义重大，通过检视整个产业生态、不同类型企业面临的不同问题、资本与公司的关系，可以预见：在一个开放的环境下，通过创新，实现共赢是行业发展的必由之路。

2011年被称为开放元年，会议将在此背景下从以下几方面讨论创新共赢的话题：

• 开放平台——创新共赢的基础
• 不破不立——传统企业做电商的机遇和挑战
• 关注市场——以客户价值为核心的电商运营之道
• 创新为赢——电商营销的持续创新
• 巧用资本——电商企业如何用好资本“双刃剑”

关于电子商务产业峰会

ECIS（电子商务产业峰会）由益展传媒倾力打造，通过和UBM的战略合作，融入更多国际先进理念和视野，致力于将其打造成为电子商务行业顶级风向标型峰会，业界领袖积极参与的高端行业交流平台。

ECIS通过多年来不断更新的强大观众数据库确保高品质、拥有决策力的观众群体。

ECIS 得到了上海市政府、业界领袖、媒体的大力支持。

每一届ECIS都吸引近400位电子商务CEO同台头脑风暴，以及近百家媒体的全程跟踪报道。

ECIS 已被业内人士公认为电子商务领域内高规格的峰会，是电子商务领域内的“意见高地”。

ECIS 2011 Fall 将继续秉承“高端性、专业性、前瞻性、战略性”的定位，坚守“内容为王”，为中国电子商务发展提供建设性观点和意见。

ECIS 2011Fall 将为超过400名电子商务最高决策者提供高端的意见交流平台程跟踪报道。

ECIS 2011 Fall Theme-Innovation • Win

The past 2-3 years witnessed rapid development of E-commerce industry in China, which can be validated by increasingly expanded scale and fast changes of business formats. It is time for a rational review overf the past years, and by examining the whole industry ecology, different problems that different companies encountered, and the relation between capital and company development, it is possible to predict that the inevitable way for the healthy development of the industry is pursuing win-win by innovation in an open and fair market environment.

The year of 2011 has been called the prelude of an era of opening up. Here are the topics the summit will focus under this background:

• Open platform——foundation of innovation and win-win pursuit
• Construction through destruction——E-commerce strategies for traditional enterprises
• Market-oriented approach——customer centered operation strategy of E-commerce
• Win by innovation——sustained innovation of E-commerce marketing
• Making best use of capital——Capital as a double-edged sword for E-commerce enterprises

About ECIS

Founded by EZEN Media, ECIS (E-Commerce Industry Summit) aims to become the most authoritative summit reflecting the development trend of the industry and the highest-ranked platform for opinion exchange and sharing for industry leaders and top players, by strategic cooperation with UBM (United Business Media) to introduce more advanced international concepts and perspectives.

ECIS guarantees high-quality conference attendees with decision making power by constantly updating and maintaining its powerful audience database during the past years.

ECIS gains strongly supports from Shanghai Municipal government, industry leaders and influential media as well.

Each past ECIS attracted about 400 CEOs of E-commerce companies and follow-up reports by up to 100 enfluential media.

ECIS has been acknowledged as one of the highest-ranked industry confenrence and the opinion highland of the field by industry professionals.

ECIS will keep on its positioning as high-end, professional, foresighted and strategic, stick to the principle of “Content is the king”, and provide constructive viewpoints and opinions for the development of China’s e-commerce industry.

ECIS 2011 Fall will provide over 400 supreme decision-makers in the industry with a high-end opinion exchange platform and will attract follow-up reports by influential media.